Keren McKean, We Make Music Work

I have been working in the music industry for over 20 years, in artist management, event & festival management, business development, marketing and brand partnerships. The artist I have worked with the most is Snow Patrol, who I discovered and began managing back in 1998. Although I no longer manage them, I am involved in their marketing and brand partnerships and am always looking for new opportunities for them.

I have an entrepreneurial attitude and look to create new revenue streams or find new audiences for music-focused businesses. I enjoy business development and finding strategic opportunities to grow businesses, often through cultivating brand partnerships.

Throughout my career, I have worked on festivals such as T in the Park and Electric Fields, run venues including QMU at Glasgow Uni and King Tut’s, and developed brand partnerships for Miller Genuine Draft, Harp Lager and Guinness.

I recently completed a Masters in Festival, Arts & Cultural Management at Queen Margaret University in Edinburgh, Scotland. I am currently writing a business plan to launch a new immersive music experience using Virtual Reality and projections to complement the music in dome structures. I am also one of the JUMP Music tutors.

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Posted on

August 11, 2020