Most businesses don’t understand that communicating their purpose, values and impact is the secret to attracting and retaining customers in today’s crowded, noisy marketplace. Instead, they attempt a series of costly, hit-and-miss marketing approaches with disappointing results, whilst adding to the overwhelm their customers face. We now know that marketing from purpose, with purpose, on purpose is more effective, efficient and rewarding. Leading commerce research firm Kantar Millward Brown found that 80% of companies or brands outperform the market when they are clearly linked to a purpose.
As an expert in purposeful marketing, brand and the UK’s only CultureTalk practitioner, I help progressive leaders find and connect with their purpose and align their marketing for outstanding results. We embed purpose deep into their brand and company culture so they can attract and retain the right customers, partners, funders and employees, develop marketing initiatives that are focused, strategic, distinct and effective, and build a thriving business by delivering value whilst making a positive impact.