What’s on

SHIFT Schedule

SHIFT 2020 runs from 9.30am – 5pm, Monday 7th – Friday 11th September.

Monday 7th, Know Yourself And Others

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9:30 - 10:00

Morning Cuppa

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10:00 - 10:20

Welcome

Medeia Cohan

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10:20 - 11.00

Mindset, Expectations & Goals

Abbie Freeman

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11:00 - 11:20

Break

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11:20 - 12:20

The Business Of You

Libby Anson

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12:20 - 13:20

Lunch

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13:20 - 14:00

Collaborating Like a Pro

Sandy Thomson, Creative Entrepreneurs’ Club

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14:00 - 14:20

The Art of Networking

Medeia Cohan

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14:20 - 14:40

Break

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14:40 - 15:40

Telling Your Story

John Yorke

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15:40 - 16:00

Break

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16:00 - 16:40

Reflection & Application

Medeia Cohan

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16:40 - 17:00

Buddy Time

Tuesday 8th, Discover Your Offer

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9:30 - 10:00

Morning Cuppa

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10:00 - 10:40

Knowing What You Have

Sandy Thomson, Creative Entrepreneurs’ Club

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10:40 - 11:00

Understanding the Market

Dr Michael Johnson, Creative Economy Innovation Leadership Fellow, GSA

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11:00 - 11:20

Break

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11:20 - 11:40

Understanding the Market Continued

Dr Michael Johnson, Creative Economy Innovation Leadership Fellow, GSA

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11:40 - 12:20

Understanding Your Customer

Rachael Brown, Future Economy Company

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12:20 - 13:20

Lunch

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13:20 - 14:20

Electives with our Experts

Social Purpose Business with James Finnie, Community Enterprise in Scotland
Social Purpose Business with Martin Craig, Sculpture Placement Group
Running a Collective with Aqsa Arif, SaltSpace & Nicholas Barton-Wines, Movers Group
Running a Project with Peter Mackie Burns, Film Director
Leading a Business with Andrew Dobbie, MadeBrave
Running a Charity with Jamie Munn, Nevis Ensemble
Life as a Freelancer, Su-a Lee
Life as a Freelancer, Emma Hislop

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14:20 - 14:40

Break

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14:40 - 15:40

Building a Future Proof Practice

Lindsay Dunbar, LEGO® SERIOUS PLAY® Facilitator

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15:40 - 16:00

Break

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16:00 - 16:20

Selling Smart

Michelle Cohen, Art on the Exchange

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16:20 - 16:40

Checking-in

Libby Anson

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16:40 - 17:00

Buddy Time

Wednesday 9th, Building Your Model

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9:30 - 10:00

Morning Cuppa

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10:00 - 11:00

Business Modelling

David Smith, Botann Rubber Company

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11:00 - 11:20

Break

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11:20 - 12:20

Chose Your Own Electives

When Your Customer is Another Business with Michael Grant, Raw Film
When Your Customer is Another Business with Scott Gilmour and Claire Mckenzie, NoiseMaker
Selling Directly to Customers with Ann Landman, Cymera Festival
Selling Directly to Customers with Jen Stewart, Nmarra
Having an Agent Sell to the Customer for You with Andrew Mummery
Selling to Customers Online with Gabriella Marcella, Risotto
Selling a Membership to Customers with Iona Fyfe
Selling a Membership to Customers with Joanna Susskind -Whitley, All the Young Nudes
Having a Physical Premise with Mhairi Anderson, Creative Strathaven

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12:20 - 13:20

Lunch

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13:20 - 14:20

Managing & Costing Your Time

Sandy Thomson, Creative Entrepreneurs’ Club

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14:20 - 14:40

Break

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14:40 - 15:40

Costing & Pricing Your Offer

Rachael Brown, Future Economy Company

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15:40 - 16:00

Break

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16:00 - 16:20

Company Structure Basics

Lucy Gannon, Blackadders

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16:20 - 16:40

Tax Need to Knows

Peter Evans, Affinity Scotland

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16:40 - 17:00

Buddy Time

Thursday 10th, Branding & Marketing

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9:30 - 10:00

Morning Cuppa

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10:00 - 11.00

Brand Building

Helen Livingston, Branding Boutique

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11:00 - 11:20

Break

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11:20 - 12:20

Mastering Marketing

Andrew Davis

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12:20 - 13:20

Lunch

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13:20 - 14:20

Choose Your Own Elective

Running a Sustainable Business with Simon CookRe-Set Scenery
Sustainable Fashion with Katy Wood, Fashion Foundry
Brand Partnerships with Keren McKean, We Make Music Work
Community Building with Matthew Whiteside, The Night With
Leading an Inclusive Business with Dr Shaheena Janjuha-Jivraj
Running an Ethical Business with Miriam Attwood, StoryTelling PR
Building a Purposeful Brand with Kirsty Innes, Kirsty Innes Marketing
Public Relations with Halina Rifai, Scottish Women Inventing Music
Using Digital Tools in Your Work with Suzy Glass

 

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14:20 - 14:40

Break

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14:40 - 15:40

Developing Your Strategy

Jamie Jefferson, Equator

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15:40 - 16:00

Break

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16:00 - 16:20

Nailing Your Key Message

Medeia Cohan

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16:20 - 16:40

Checking-in

Libby Anson

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16:40 - 17:00

Buddy Time

Friday 11th, Pitching & Planning

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9:30 - 10:00

Morning Cuppa

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10:00 - 10:20

Professional Presenting

Anna Devitt, Comedy & Confidence

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10:20 - 11:00

Prepping Your Pitch

Medeia Cohan

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11:00 - 11:20

Break

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11:20 - 11:50

Pitching Practice

Medeia Cohan

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11:50 - 12:20

Show & Tell

Medeia Cohan

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12:20 - 13:20

Lunch

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13:20 - 14:20

Planning for Action

Kathryn Welch

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14:20 - 14:40

Break

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14:40 - 15:30

Last Day Reflections

Libby Anson

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15:30 - 15:40

Wrap Up

Medeia Cohan

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15:40 - 16:00

Break

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16:00 - 17:00

Virtual 90s Dance Party

DJ Duo, PUSH IT!

SHIFT is a partnership between the Royal Conservatoire of Scotland, The Glasgow School of Art and Queen Margaret University.

Learn more